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National Repository of Grey Literature

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Zpracování podnikatelského záměru vybraného produktu TESAŘOVÁ, Marie This bachelor's thesis deals with the creation of a business plan for the establishment of a cake factory called "Dortíkárna". The theoretical part of this thesis describes the basic terms of business, the initial steps in establishing a secondary trade, marketing mix, sociological research, and the definition of confectionery. The thesis then deals with the realization of the business plan based on analyses and applied to the situation. Design of the promotional website and social network advertising is also covered. Finally, there is an evaluation of the entire business plan. Detailed record

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